FAQ's

Digital marketing has many benefits. One essential benefit being, it equips marketers with measurable ways and means to reach a select target market at an affordable cost.

Marketers use multiple digital marketing tools or platforms to connect with their target customers. Some of the most common types of digital marketing are as follows :

• Search engine optimization (SEO):
  The process used to increase website traffic, by particularly improving the website “ranking” in search results is called search engine optimization. There are many ways in which one can rank higher in search results; some of these ways include – technical SEO, on-page SEO, and off-page SEO.
• Pay Per Click (PPC) :
  An Internet marketing technique that allows marketers to publish ads on digital platforms and pay a fee every time the ad is clicked on is called PPC methodology. Some of the commonly used PPC platforms include – GoogleAds, Facebook Ads, LinkedIn, and Instagram
• Content Marketing:
  In straightforward terms, the process of engaging with a select target audience on the internet by providing them with relevant information of their interest is called content marketing. This strategic approach is successfully used to drive quality traffic to websites and other web applications. Some of the commonly used content marketing tools include blog posts, vlogs (video blogs), Infographics, Video’s, and E-books.
• Social Media Marketing:
  Depending on one's objectives and resources at hand, social media can be used effectively to network with people across the globe. Marketing techniques in which brands or businesses leverage various social media channels to reach, connect, and engage with their target customers is called social media marketing. The most commonly used social media platforms or channels used by marketers to promote their products and services include – Facebook, Instagram, Twitter, Snapchat, Pinterest, and LinkedIn. ( Read “6 Social Media Marketing Tips – To Grow Your Business” for more details )
• Email Marketing:
  As the name suggests, the practice of using email as a tool to communicate and promote one's products and services is called email marketing. Though one of the oldest, email marketing is still a very potent tool used to promote events, special offers, deadlines, and loyalty programs.
• Online PR:
  Much like traditional PR, this methodology includes getting online coverage on digital platforms such as blogs, websites, and other relevant digital publications.

The critical difference between both methods is the level of interaction and engagement between the advertiser and the target customer. All digital marketing platforms are highly interactive; they permit two-way communication of some sense and take action instantaneously.

One key advantage of digital marketing is that it equips marketers with measurable ways and means to reach a select target market at an affordable cost. For more details, please read our blog post – Is digital marketing a must have for your business?

Digital marketing offers a bouquet of benefits to brands or businesses of all types and sizes. Besides, it provides a wide range of marketing channels that one can choose from, depending on one's objectives and resources.

Digital marketing is measurable; It offers ways and means to tweak marketing efforts on the go to meet desired results. However, the success of a digital marketing campaign depends entirely on the effectiveness and the scale of the overall marketing strategy.

Yes, it is. All you need is time, a few resources, and budget to learn the art of reaching your target customers using digital marketing as a tool. Alternatively, you can hire a marketing agency’s such as us to craft and execute a successful digital marketing strategy for your business. To begin with, you can get in touch with our digital marketing experts for a FREE consultation.

Both B2B and B2C businesses/brands can adopt digital marketing to help them connect, communicate, and engage with their customers effectively. The types of small businesses that successfully use digital marketing are as follows :

• Café & Resturants
• Salons & Spa’s
• Gyms’ & Fitness Clubs
• Real Estate Agents & Brokers
• Clinic & Hospitals
• Coaching centers & Training Institutes
• Nursery’s & Schools
• Cleaning Services
• Professional Services
• Stores & Super Markets
• Holiday & Tourism Operators

At Ceriva Tech, we help our clients to craft and execute effective digital marketing strategies. Some of the digital marketing services we offer are as follows :

• Social Media Management
• PPC ( Goggle, Instagram, Youtube, Facebook, LinkedIn, and others)
• SEO
• Content Marketing
• Email Marketing
• Website Development
• Other Supplementary Services

At Ceriva Tech, we offer customized digital marketing solutions to our clients, depending on their budget and business objectives. The digital marketing solutions we provide range from AED 2000 to AED 10000 per month.

The minimum contract period ranges from 3 months to 6 months depending on the service availed by our customers

50% advance balance in equal monthly installments during the contract period.

Yes, with 30 days notice the contract can be canceled at the cost incurred in services + 10% of the contract value.

Yes, call us or register for a FREE consultation on www.CerivaTech.com .